Creating Sustainable Sales Growth
Bespoke instructions, experienced plans; how to enhance your sales organically and via acquisitions
“Many UK SMEs struggle to grow revenues because they lack clear direction on where to sell and how to reach those markets. Without defined routes to customers, growth stalls and potential is left untapped”
Increasing Your Organic Sales
A sales plan is more than a set of targets. It’s a structured roadmap that aligns people, processes, marketing, and technology to deliver measurable growth. At Reyna, we design sales solutions that leave nothing to chance, combining decades of business management experience with modern tools like ReyTec to ensure clarity, accountability, and results
A fully developed sales plan is comprehensive, measurable, and actionable. It covers everything from growing existing clients to onboarding new ones, building and incentivising teams, leveraging technology, enhancing customer experience, and integrating marketing. With Reyna, every plan is backed by proven methods, clear milestones, and demonstrable results, giving business owners confidence that growth targets can be achieved within the timescales set.
-
The fastest route to growth is often through the customers you already have. A fully developed sales plan includes:
Account development strategies mapping opportunities within current clients.
Cross‑selling and upselling programs ensuring every product or service is maximised.
Customer loyalty initiatives strengthening retention and lifetime value.
Revenue tracking per client monitoring spend patterns to identify growth potential.
Outcome: Increasing spend from your existing customer base
-
Winning new business requires structure and consistency. Our plans cover:
Market segmentation identifying the right prospects and industries.
Targeting strategies focusing effort where conversion is most likely.
Onboarding processes creating seamless experiences that build trust from day one.
Customer experience design ensuring every touchpoint reinforces value and professionalism.
Outcome: A larger client base upon which to grow your profitable revenues
-
People drive performance. A robust plan includes:
Recruitment frameworks hiring the right talent for growth ambitions.
Training programs equipping teams with product knowledge, negotiation skills, and consultative selling techniques.
Incentive schemes aligning rewards with behaviours that drive profit.
Performance management clear KPIs, dashboards, and accountability structures.
Outcome: A measurable team built specifically to match your growth expectations
-
Sales and marketing are inseparable. A fully functioning sales plan integrates marketing to amplify reach and conversion:
Brand positioning defining how your business is perceived in the market.
Campaign design creating digital and offline campaigns that generate qualified leads.
Content strategy producing articles, case studies, and thought leadership that support sales conversations.
Digital presence optimisation ensuring websites, social media, and SEO drive inbound opportunities.
Customer engagement programs newsletters, events, and webinars that keep clients connected.
Design & collateral creation professional proposals, pitch decks, and branded materials that reinforce credibility.
Performance tracking measuring campaign ROI and aligning marketing spend with sales outcomes.
Outcome: Marketing activities ensure that sales teams are supported with consistent messaging, strong branding, and a steady pipeline of opportunities.
-
Growth depends on knowing where to play and how to win. Our plans integrate:
Market research analysing competitors, demand trends, and pricing dynamics.
Territory planning allocating resources to maximise coverage and efficiency.
Client profiling understanding decision‑makers, buying cycles, and pain points.
Opportunity prioritisation focusing effort on high‑value, high‑probability deals.
Outcome: Know who you are selling to, where, when and why
-
Technology underpins modern sales success. A complete plan includes:
CRM implementation centralising data, tracking pipelines, and automating reporting.
Integration with marketing platforms aligning campaigns with sales activity.
Analytics dashboards providing real‑time visibility into performance.
Automation tools reducing admin and freeing sales teams to sell.
Outcome: The ability to monitor the plan you’ve created to ensure it’s efficacy
-
Sales doesn’t end at the contract. Our plans embed:
Customer journey mapping ensuring every stage adds value.
Feedback loops capturing insights to improve service and products.
Proactive relationship management regular touchpoints that build trust and loyalty.
Service excellence programs turning satisfied clients into advocates.
Outcomes: Constant customer engagement, feedback and service improvements
Acquisition and Strategic Growth
Successful business acquisition planning is about more than just the deal. It’s about creating lasting value. Owners must weigh market fit, cultural alignment, financial health, and integration challenges before committing. The effort required is significant, from due diligence and valuation analysis to post‑acquisition integration, but the rewards can be transformative: accelerated growth, expanded capabilities, and enhanced shareholder value
-
We help you create a clear, focused approach to identifying and pursuing the right acquisition opportunities.
What's included:
Acquisition objectives clarification
Target profile development
Market and opportunity mapping
Deal criteria and parameters setting
Outcome: A focused acquisition strategy that aligns with your business goals and increases your chances of finding suitable targets.
-
Determine appropriate valuations and create deal structures that achieve your objectives while managing risk.
What's included:
Comprehensive business valuation
Transaction structure options analysis
Financial modelling and scenario planning
Negotiation strategy development
Outcome: Clear understanding of valuation parameters and optimal deal structures for your specific situation.
-
Navigate the detailed examination process with confidence, whether you're buying or selling.
What's included:
Due diligence planning and coordination
Information preparation and management
Issue identification and resolution
Risk assessment and mitigation
Outcome: A thorough, well-managed process that identifies potential issues early and addresses them effectively.
-
Ensure acquisition success through careful planning and execution of the integration process.
What's included:
Detailed integration planning
Cultural alignment strategies
Synergy capture planning
Performance monitoring frameworks
Outcome: Smooth transition that preserves business value, retains key talent, and achieves expected synergies.
-
Maximise your business value and readiness for sale with comprehensive exit planning.
What's included:
Business attractiveness assessment
Value enhancement planning
Exit timeline development
Personal financial and tax planning coordination
Outcome: A business that's properly prepared for sale, positioned to achieve maximum value, and aligned with your personal goals.
Ready to accelerate your growth?
Take the first step toward sustainable, profitable expansion that builds long-term business value.